DLA Piper advises Blue Yonder on the acquisition of Doddle

DLA Piper has advised Blue Yonder, a leading supply chain solutions provider, on its acquisition of Doddle, a leading first and last mile technology business.

The deal will allow Blue Yonder’s already robust suite of supply chain management and commerce offerings to expand with full-circle expertise encompassing final mile, returns management and reverse logistics solutions. With the acquisition of Doddle, Blue Yonder offers a more comprehensive logistics suite to build more sustainable and profitable end-to-end supply chains.

Blue Yonder is the world leader in digital supply chain transformations and omni-channel commerce fulfillment. Its end-to-end, cognitive business platform enables retailers, manufacturers and logistics providers to best fulfill customer demand from planning through delivery.

Doddle is the first and last mile technology platform for leading businesses in e-commerce logistics. Its solutions power delivery and returns for big brands, covering end-to-end returns management, drop-off automation, and out-of-home network operation and management.

The DLA Piper team was led by London-based Corporate partner Ben Forgiel-Jenkins and supported by senior associate Deepa Parmar, and associates Steven Autenrieth (US), and Bradley Osbourne. Partner Claire Sng also advised on the IP aspects of the deal.