Unlocking Synergy in Co-Branding – Strategic IP Considerations and Best Practices

Zoom webinar

In today's competitive marketplace, co-branding has emerged as a powerful marketing strategy that enables brands to leverage each other’s strengths to enhance visibility and consumer loyalty. However, co-branding arrangements present unique intellectual property (IP) challenges and risks, such as trademark dilution and loss of IP rights, that companies need to be aware of to avoid any IP/commercial pitfalls in co-branding efforts.

Join us as we explore the key IP/commercial issues that arise in co-branding collaborations and empower you with practical strategies to navigate throughout the lifecycle of co-branding endeavors, from the negotiations and drafting of co-branding/collaboration agreements to the IP protection and commercialization of the joint works, paving the way for successful partnerships.

During the webinar, we will discuss the following:

• Trademark Considerations: Understanding brand identity, ownership, licensing and the risk of trademark dilution
• Copyright Challenges: Addressing the use of copyrighted materials and the importance of proper licensing and permissions
• IP Ownership and Licensing: Determining the IP ownership in jointly created works during and after the collaboration
• Infringement Risks: Mitigating the risks of IP infringement and limiting liability
• Confidentiality and Trade Secrets: Protecting the trade secrets and proprietary information shared during the collaboration
• Marketing and Promotion: Monitoring and controlling use of IP rights across digital and social media platforms

Register to participate in an engaging and informative session as we delve into the essential insights on co-branding arrangements. This webinar will be hosted by Elizabeth Wong, Partner, Intellectual Property & Technology Practice, Asia.

CPD Point(s)

Hong Kong qualified lawyers are eligible to receive 1 CPD point for this webinar, subject to approval from the Law Society of Hong Kong.

• DLA Piper's Global Trademark Guide

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