Leading advice to help you establish and protect your brand
Strategic and forward-thinking trademark portfolio management secures your most valuable assets and safeguards your competitive edge in the global marketplace.
Whether you’re tackling infringements, piracy, licensing, IP restructuring, or launching a new brand, we’ll help you protect your trademarks, designs, and copyrights – wherever you do business.
Our globally recognized lawyers work seamlessly across jurisdictions to manage trademarks in more than 150 countries, counseling clients on the selection, management, protection, monetization and enforcement of their portfolios. This includes strategic management of portfolios for the world’s most valuable brands – with many clients outsourcing their entire trademark function to us.
Our work covers all aspects of the trademark lifecycle, including selection, clearance, application filing and strategy, prosecution, oppositions, cancellation, infringements, and complex commercial transactions such as licensing, acquisitions, tax structuring, securitizations, refinancing, and restructuring.
“DLA Piper has a full understanding of the issues and provides great guidance.”
Our vast experience in brand protection enables us to innovate and transform how we deliver our services, resulting in both client time and cost savings that leverage technologies and process improvement. We help our clients to obtain the full benefit of their copyright assets through clearance, registration, licensing, and risk analysis. Our lawyers are based in major cities where IP is often infringed by imported goods, allowing us to coordinate enforcement and defensive activities globally.
Clients value our ability to efficiently handle global advertising campaigns, sweepstakes and contest promotions. We have a deep understanding of the nuances and the importance of protecting trade dress and non-traditional marks. And we can help with the evolving digital world, including monetizing and protecting digital content, AI, NFTs, brands on the internet, social media, Web3 and the Metaverse.
As trademark and copyright law continues to evolve, we’ll help you build, maintain, and protect your most valuable assets.
