Avoid an Olympic faux pas: What marketers should know before the Paris Games

Thursday, July 18, 2024

The Paris Olympics are right around the corner. All eyes will be on the Games – but brands and agencies should understand how to leverage the excitement without breaking the rules.

DLA Piper hosted an informative webinar on marketing considerations and legal risks surrounding major events, including the upcoming Paris Olympics. With the Games approaching, this session featured insights from Fernanda Magalhães, former Chief Intellectual Property Counsel of the Rio 2016 Olympic and Paralympic Games Organizing Committee, and Michael Isselin, a Media, Sport and Entertainment Partner at DLA Piper.

For more information
Please contact Mia LaFlore with questions.