Michael Isselin's practice spans a wide range of areas in the entertainment industry. His practice focuses on talent and influencer marketing, SAG-AFTRA matters, celebrity endorsements, commercial and content production, sports marketing, and sponsorships. Michael's unparalleled knowledge about branding mechanics, content creation, social media engagement, and talent negotiations makes him the go-to attorney and trusted advisor to a roster of high-profile clients. His exceptional negotiation skills and deep industry acumen have resulted in securing some of the most lucrative endorsement deals involving some of the world's top celebrities.
Notably, Michael serves as legal counsel to The Joint Policy Committee, LLC (JPC), the bargaining representative responsible for negotiating the renowned $3+ billion SAG-AFTRA Commercials Contract on behalf of the advertising industry. Relied upon to advocate for a fair and effective agreement, Michael actively contributes to the negotiation process, ensuring that the interests of the advertising industry are well-represented. He also plays a pivotal role in educating the advertising industry on SAG-AFTRA obligations and advising his brand and agency clients on the complex contractual requirements for commercial productions.
Michael's practice also covers a range of sports marketing matters, working with brands, agencies, and universities. These projects include long-term sponsorships, pouring rights agreements, and NIL deals, helping these clients navigate the changing landscape of NCAA and related rules governing student-athlete endorsements. In addition, he regularly advises on Olympic marketing practices, counseling brands on the rules and negotiating partnerships with Olympic athletes.
At the forefront of cutting-edge projects, innovation, and emerging media, Michael guides major brands and emerging companies through groundbreaking projects involving Web3 and AI, seamlessly merging technology with brand marketing strategies. His ability to navigate these rapidly evolving spaces and provide strategic counsel to clients has positioned him as a leading authority in understanding and advising on the latest advancements in media and technology.
