Susan Acquista helps clients implement and maintain strategies to protect their intellectual property, including trademarks, advertising campaigns, copyrights, patents, and trade secrets.
She has extensive experience litigating intellectual property disputes, including false advertising, trademark and trade dress infringement and dilution, patent infringement and validity, trade secret misappropriation, licensing, unfair competition, and copyright infringement. She has represented clients through all aspects of litigation, including discovery, trial and appeal, and in cases involving a broad spectrum of technologies and industries. .
Susan also represents and advises clients on protecting their intellectual property by building a robust, defensible portfolio From the adoption of trademarks to the protection of them on a global basis, Susan’s practice includes both prosecution and enforcement. She also has significant experience reviewing ad copy, claims substantiation, endorsement and influencer deals, and advertising disputes, including before the National Advertising Division (NAD). Susan has experience in working with both mature and emerging companies on developing and strengthening brands in a wide variety of industries.