DLA Piper advises team.blue on key investment in Metricool

DLA Piper has advised team.blue on a key investment in Metricool. This investment brings team.blue as new strategic partner alongside the founders, who will continue leading the company, and Axon Partners Group. This transaction further strengthens team.blue’s SaaS value proposition and its commitment to making SMB’s online business journey simpler and more successful.

Joining the team.blue ecosystem, Metricool will gain access to more than 3.3 million loyal customers across Europe and will benefit from its focus on the ultimate needs of SMBs. By leveraging team.blue’s capabilities, Metricool will accelerate its growth across product development, marketing, and channel access. team.blue will strengthen Metricool's product development, marketing and sales channels, and support the company's growth plans through strategic acquisitions.

Metricool, founded in Madrid in 2015, is a leading platform for social media analytics and planning. With over two million users and a current annual recurring revenue of EUR17 million, Metricool offers a comprehensive toolbox for increasing brand awareness online. The team of over 90 experts helps companies optimise their social media strategy by planning, publishing and analysing content.

team.blue is a leading digital enabler for businesses and entrepreneurs across Europe. The company is made up of more than 40 brands which serve more than 2.5 million customers. team.blue is a one-stop partner for web hosting, domains, e-commerce, online compliance, lead generation and application solutions with the aim to shape technology and provide customers with innovative online products and services.

Client Relationship Partner Dr Nils Krause comments: “This deal for our client team.blue once again highlights our particular strength in cross-border deals. Thanks to the close cooperation between the teams in Germany and Spain, we were able to complete the transaction quickly and efficiently. The deal has proven again that we are in many jurisdictions one of the leading M&A practices in tech.”

DLA Piper has advised team.blue on a series of acquisitions across Europe in the past. On the Metricool investment, the Corporate/M&A team from DLA Piper in Madrid was led by partner Enrique Chamorro Rodriguez and included counsel Almudena Comin, senior associate Laura Santos Perez-Arregui and associate Jorge Rahona Toledo. In Germany, Corporate/M&A partner Dr Nils Krause and senior associate Dan Li from Hamburg advised on the matter.