Oscar Orozco

Oscar Orozco-Botello

Associate
Los Angeles
About

Oscar Orozco-Botello is a World Trademark Review WTR 1000 ranked attorney that focuses on trademark, copyright, and advertising matters. His experience working with emerging ventures to Fortune 100 companies enables him to tailor strategies to meet business goals. Besides disputes in federal courts, Oscar navigates enforcement at the Trademark Trial and Appeal Board and in foreign jurisdictions. Oscar served on the Branding and Innovation Committee of the International Trademark Association (INTA) and has experience dealing with AI and digital advertising matters, including for clients in the media, consumer goods, fashion, and technology industries.

Oscar also regularly provides pro bono IP services to non-profits and small businesses.

Areas of FocusIntellectual PropertyTrademark and Copyright Counseling, Strategy, Enforcement and ProsecutionTrademark and Copyright LitigationArtificial Intelligence and Data AnalyticsAdvertising, Marketing and Promotions
Bar admissionsCalifornia
CourtsUnited States Court of Appeals for the Second CircuitUnited States Court of Appeals for the Ninth CircuitUnited States District Court for the Central District of CaliforniaUnited States District Court for the Northern District of CaliforniaUnited States District Court for the Southern District of CaliforniaUnited States District Court for the Central District of Illinois

EXPERIENCE

Representative engagements include:

  • Trial counsel for international and domestic corporations in trademark infringement and false advertising case with hundreds of millions of dollars in dispute, leading to full defense jury verdict for client
  • Defended Fortune 100 retail company accused of trademark infringement over brand collaboration, resulting in dismissal of case
  • Obtained final judgment and permanent injunction for leading AI company over fraudulent mobile application
  • Counselled Fortune 100 company on use of AI to identify counterfeit products
  • Defended leading manufacturer of agricultural machinery in opposition action over main brand at Trademark Trial and Appeal Board trial
  • Representing cigar company in a trademark cancellation action involving an international party disputing ownership of premium cigar brand
  • Defended subsidiary and distributor of leading Mexican corporation in connection with a trademark infringement, unfair competition, and cancellation action, resulting in favorable settlement

Awards

  • Recommended, New Generation, World Trademark Review's WTR 1000, (2026)
  • Ones to Watch, Intellectual Property Law, Best Lawyers in America, (2024 – 2026)
Education
  • J.D., University of California at Davis, 2016
    Publicity Chair, Moot Court Honors Board
    Vice-President, Negotiation Honors Board
    Entertainment Chair, Entertainment and Sports Law Society
    Teaching Assistant, Legal Research and Writing
    Recipient, Witkin Award for Academic Excellence in Trade Secrets
  • B.A., Economics, University of California at San Diego, 2010
    Provost Honors

Publications

Media Mentions

  • Mentioned, "A Jam-Packed Week of Litigator of the Week Runners-Up and Shout Outs," Law.com, September 2023

Memberships And Affiliations

  • Brands and Innovation Committee Member, International Trademark Association
  • Member, Hispanic National Bar Association
  • Member, Los Angeles Intellectual Property Law Association

My latest insights

News
Abstract

DLA Piper named a leading global trademark firm in World Trademark Review 1000

2 February 2026

Publication
close-up shot of Indian silk sarie

The Americas Act: Sparking fashion circularity, nearshoring, and the US economy

1 August 2024 .4 minute read

Publication
Abstract ceiling

Supreme Court limits reach of trademark law to domestic infringement: Three practical...

25 July 2023 .8 minute read

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Phone

+1 310 595 3077
(Work, Los Angeles)