DLA Piper advises MTB Direct on investment by Odyssey Private Equity

Global law firm DLA Piper has advised online retailer MTB Direct on its recent investment by private equity group Odyssey Private Equity. 

Australian-based online retailer MTB Direct was founded in 2012 by a group of ardent mountain bike riders and is now the biggest pure-play online retailer for mountain bike products.

Odyssey Private Equity and MTB Direct will use the capital to inject funds into the retailer to build its customer offering and on overseas expansion. MTB Direct recently launched in New Zealand and wants to build upon its impressive growth in other geographies. 

DLA Piper’s team was led by Corporate partner Lyndon Masters, with senior associate Elizabeth Campbell, solicitors Mim Sherington and Claire Robertson.

Lyndon Masters said “we are excited to be able to support another growing online Australian business like MTB Direct on the next stage of its journey, and we look forward to seeing MTB Direct expand and bring its personal customer offering to mountain bike riders around the globe.” 

DLA Piper regularly advises many of the world’s best known fast growth tech companies, non-tech companies investing in technology and leading venture capital funds and corporate venture funds on fundraising, completing more than 80 deals of this kind each year.