DLA Piper team advises Superdry Plc in USD50 million Asia Pacific IP transaction

An international DLA Piper team is representing Superdry plc (LSE:SDRY) on its sale of intellectual property (IP) assets in a number of countries across the Asia Pacific (APAC) region to Cowell Fashion Company Ltd (KOSDAQ: 033290). The transaction is valued at USD50 million.

Cowell is an established fashion business in the APAC region, listed on the South Korean stock exchange. The deal marks the start of a collaborative relationship between Superdry and Cowell, providing a platform for the growth of the brand globally, whilst allowing Superdry to focus on its core markets elsewhere in the world.

Ryan Harrison, Partner in DLA Piper’s Intellectual Property and Technology (IPT) group who is leading the team advising Superdry said: “It has been fantastic to be part of such a strategic IP transaction for a much-loved British fashion brand, bringing together a team of sector specialists across the UK and Asia to deliver a deal which will shape the future of the brand.”

Julian Dunkerton, Superdry’s Chief Executive Officer and Founder, said: “This agreement offers the Superdry brand a fantastic opportunity to expand its global reach, whilst providing additional funding to help deliver our turnaround programme in the face of the challenging consumer landscape. I’m absolutely thrilled by the opportunity to work together with Cowell to create inspiring products consistent with our brand heritage and build out across the APAC market.”

The DLA Piper team advising Superdry includes: Ryan Harrison (Birmingham), Satnam Sahota (Birmingham), Charles Cook (Birmingham), Vicki Hughes (Birmingham), Edward Chatterton (Hong Kong) and Yui Lin Lee (Hong Kong).