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15 October 20244 minute read

Financial futures: Disruption in global financial services

What are the key drivers for optimism and the challenges facing the global financial services sector?

Financial services organizations across the globe are facing unprecedented levels of change and uncertainty. Politically, many countries are experiencing changes in government, contributing to rising trends of “deglobalization” and being increasingly protective of their national boundaries and institutions. Challenging global macroeconomic conditions have presented headwinds for business volumes, asset quality, and financing conditions for financial institutions, and interest rates and cost of living challenges have yet to calm.

Social, technological, regulatory, and environmental considerations now dominate the agendas of financial institutions, which are having to engage with a multitude of issues, including the implications of Big Data, how digital banking continues to upend business models, how best to embrace AI while also dealing with the complexities of adopting such technologies, and how to harness the huge opportunities (business and more widely) provided by sustainable finance while managing the threats of greenwashing and environmental litigation, which have reached the top of risk dashboards.

At present, these themes are major disruptors to the status quo. Amid this landscape, DLA Piper commissioned a global survey of approximately 800 major decision-makers in financial services organizations across the EMEA and APAC regions and North America to explore the impact this change is having on the sector.

Financial futures

Disruption in global financial services

Respondents focused on three key trends transforming the financial services sector:

  • The impact of the Environment, Social and Governance (ESG) agenda and the opportunities and challenges it presented.
  • The impact of increasing digital transformation, with a focus on AI and the opportunities and challenges it presented.
  • The impact and sentiment across the sector of broader regulation in general. Is it too restrictive, or can it foster innovation?
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Market outlook – the view across global financial services

Key findings from across the global sector include:

  • The financial services sector in general carries an optimistic outlook for the next one to two years. Around 80 percent of organizations globally are optimistic, including one in ten who are very optimistic.
  • Among organizations, banks have the most optimistic outlook globally (88 percent).
"The outlook for the US is strong, with innovation in AI and other technologies already creating new opportunities. Looking forward, the outcome of the 2024 US elections will have significant effects on the focus and extent of regulation, including in the areas of AI and ESG."
Isabelle Ord, Partner, US, Global Co-Chair, Financial Services

Sustainability and ESG – responding to a broad agenda

"Our survey respondents show that the international banking sector continues to be cautiously optimistic for the future, but amid that optimism, there are continuing changes."
Mark Dwyer, Partner, UK, Global Co-Chair, Financial Services
  • Overall, more than 80 percent of financial services organizations believe that it is “the new normal” for ESG concerns to be a core driver of the industry.
  • Around half of financial services firms want to be seen as leaders in the ESG space.
  • Nonetheless, firms also report feeling overwhelmed by ESG demands, with more than half of respondents describing their ESG agenda as one of their biggest challenges over the next two years (an increase of 24 percent in comparison to the past two years).
  • Firms report worrying most about reputational risk as a result of ineffective ESG positioning, including the challenges related to creating sustainable products, regulatory complexity and the integration of ESG throughout their businesses.

Digitalization and AI – transforming the sector

  • Respondents across the global sector believe that digitalization (more than 70 percent) and AI (86 percent) will have a transformative effect on financial services over the next two years.
  • Digitalization and the implementation of new technology in general, is seen as a key opportunity and reason for optimism, but managing cybersecurity/data protection risks is seen as an important challenge.
  • More than half of the sector is concerned about the risks to their business presented by AI, and a significant number (14 percent) report that AI is the most critical issue faced by their organization.
  • Most (75 percent) believe that regulators are struggling to keep up with the rapid pace of AI evolution in the financial services sector, and there is widespread concern that greater use of AI will widen inequalities.

Wider regulation – a balancing act

  • For those more pessimistic about the sector, the impact of excessive regulation is a key concern (89 percent). More broadly, few believe that regulatory levels are positioned appropriately in general.
  • Many aspire to be leaders in managing regulatory compliance and recognize its importance in fostering innovation, especially in Western Europe and the APAC region.
  • Half of respondents state that the greatest impact on their business over the past two years has been managing risks related to cybersecurity and financial crime, and over half (57 percent) expect this issue to affect them in the immediate future.
  • Most feel that regulation is stifling innovation in financial services (73 percent).
"Proportionate regulation can be a competitive advantage in attracting business and investment. We see that in the UK it can aid growth by cementing the reputation of our financial markets as a safe and rewarding place to invest. Trusted capital markets attracting the leading financial professionals is key to its reputation and investment decisions."
Tony Katz, Partner, UK, Global Co-Chair, Financial Services
"In the US, we’re seeing an increase in federal and state legislation and potential regulation around the use of AI and deepfakes to conduct identity fraud and cyber financial crime, including unauthorized access to payments systems and personal or financial related data."
Margo Tank, Partner, US, Global Co-Chair, Financial Services

Financial Services Sector Global Co-Chairs

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