Life cycle of endorsement/influencer deals: Spotlight on SAG-AFTRA considerations
Consumer Goods, Food, and Retail speaker seriesWednesday, October 30, 2024
Partners Stacy Marcus (New York) and Kate Imp (Los Angeles) had a discussion on the negotiation of influencer and celebrity endorsement agreements, highlighting the intersection of entertainment and advertising practices.
The discussion on SAG-AFTRA included:
- Whom SAG-AFTRA represents
- What collective bargaining agreements apply to influencer deals or endorsement deals
- What payments are due and to whom
- Key contract terms to include in performer agreements covered by SAG-AFTRA
- Common pitfalls to avoid
- What to expect with re-negotiations of the Commercials Contract in 2025
Stacy Marcus, who recently joined the Trademark, Copyright, and Media sub-practice group and Media, Sport, and Entertainment sector, led the discussion from her perspective as Chief Negotiator of the Joint Policy Committee (JPC) and a trustee on the SAG-AFTRA Health Plan and SAG-Producers Pension Plan. Stacy was the first woman to serve as Chief Negotiator in the JPC’s half-century existence.
Kate Imp, from the Sports, Media, and Entertainment Finance and Transactions sub-practice group, complemented the discussion with her experience negotiating these types of agreements on behalf of brands and media companies.
For more information
Please contact Maddie Line with questions.
CLE credit was offered for this event.
