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Stacy Marcus

Partner
Stacy has a solid sense of what is practical as well as the big picture. She is extremely personable and prompt to respond.
— Chambers
New York
About

Stacy Marcus guides a wide variety of clients through all facets of advertising and entertainment law. Her experience includes advising on celebrity endorsements, influencer and talent agreements, Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) matters, digital and social media marketing, agency-client agreements, branded entertainment and product integration deals, music licensing, sweepstakes and promotions, and corporate sponsorships. Among her clients are global and regional advertisers, luxury retailers, advertising agencies, media companies, and digital platforms.

Stacy is the first woman to become the Chief Negotiator for the Joint Policy Committee (JPC), the bargaining representative for the advertising industry in negotiations for the multi-billion-dollar commercials collective bargaining agreements with SAG-AFTRA and the American Federation of Musicians. She has held this role since 2018 after serving as Legal Counsel to the JPC beginning in 2008.

Areas of FocusConsumer Goods, Food and RetailIntellectual PropertyMedia, Sport and EntertainmentTechnology and Commercial Transactions
Bar admissionsConnecticutNew York

EXPERIENCE

  • Chief Negotiator for the advertising industry in the multibillion-dollar SAG-AFTRA Commercials Contracts negotiations
  • Counsel to global airline in connection with a landmark multiyear sponsorship with a U.S. professional sports league
  • Counsel to streaming platform in connection with advertising production and talent union issues
  • Counsel to last-mile delivery service on issues ranging from ad tech, data privacy, advertising production, and influencer and talent agreements
  • Counsel to numerous advertising agencies on high-profile advertising campaigns, viral videos, music licensing, and talent agreements
  • Counsel to celeb-owned production company on branded content
  • Counsel to several global luxury brands in connection with numerous endorsement agreements involving high-profile talent agreements
Languages
  • French
Education
  • J.D., St. John's University School of Law

  • B.A., International Relations and Economics, Boston University
    cum laude

AWARDS AND RECOGNITION

Chambers USA

  • Band 3, Nationwide Advertising: Transactional & Regulatory (2018 – 2024)

The Legal 500 United States

  • Leading Lawyer, Advertising and Marketing: Transactional and Regulatory (2021 – 2024)
  • Next Generation Partner, Advertising and Marketing: Transactional and Regulatory (2017 – 2020)
Additional Recognitions
  • Selected, Dealmakers Impact Report, Variety Magazine, 2021 – 2022, 2024
  • Named, Legal Impact Report, Variety Magazine, 2020 – 2021 and 2024
  • Selected, Advertising Law, The Best Lawyers in America, 2019 – 2024
  • Honored, Media and Advertisement Law Trailblazer, The National Law Journal, 2023
  • Named, Power Lawyers, Hollywood Reporter, 2023
  • Selected, Dealmakers Impact Report, Variety Magazine, 2021 – 2022
  • Named, Elite Dealmakers of New York, Variety Magazine, 2019
  • Named, First Amendment, Media, and Advertising Law, New York Super Lawyers, 2013 – 2017
  • Named, Rising Stars in First Amendment, Media, and Advertising Law, New York Super Lawyers, 2011 and 2012

Media Mentions

Memberships and Affiliations

  • Trustee on the SAG-AFTRA Health Plan, SAG-Producers Pension Plan, and Industry Advancement Cooperative Fund

My latest insights

News

Nine DLA Piper partners named to Variety’s 2024 Dealmakers Impact Report

19 December 2024 .2 minute read

Past event

Life cycle of endorsement/influencer deals: Spotlight on SAG-AFTRA considerations

30 October 2024 .2 minute read

Publication

Five intellectual property considerations for talent partnerships

22 October 2024 .9 minute read

View All

Connect

Phone

+1 212 335 4930
(Work, New York)
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