Concrete advice for established and emerging brands
Our internationally recognized Advertising team helps established and emerging brands and media companies construct and run high-profile advertising, marketing and promotional initiatives worldwide. Our clients include consumer brands, film studios, professional sports teams, broadcast and cable television networks, over-the-top content distribution platforms, retailers and agencies.
Our team is particularly well known for helping leading brands and major media companies structure and negotiate high-profile sports, entertainment and digital marketing deals globally, along with innovative branded entertainment and esports initiatives, and ESG campaigns.
Providing end-to-end support, we’ll help you navigate the rapidly changing areas of law that affect how your advertising, marketing and promotional campaigns are activated across all media. From strategic planning and negotiations to execution, we can advise you at every stage.
Clients value our ability to navigate novel legal issues and craft particular and practical risk mitigation strategies that allow them to achieve their business goals. As a result, our lawyers are highly ranked in many legal benchmarking publications, including The Legal 500 and Chambers and Partners.
“DLA Piper helps clients look around corners and spot issues, and they stay ahead of the curve on emerging technologies and legal developments. They are a go-to firm in the sports industry.”
Our global presence further sets us apart. We’re one of the only firms that can advise you seamlessly on cross-border campaigns and other initiatives. We provide market-leading commercial and legal advice on all aspects of advertising, marketing and promotions, including:
- branded entertainment
- stadium and venue naming rights agreements
- league, team and event sponsorship agreements
- endorsement agreements with celebrities, athletes and influencers
- creative agency and media agency agreements
- contests, sweepstakes and esports tournaments
- intellectual property and consumer protection issues arising out of the so-called metaverse, NFTs, and other new media
- loyalty programs
- charitable and cause marketing initiatives
- joint promotion alliances and co-promotional campaigns
- pre-publication ad review
- privacy
We also represent clients in disputes with competitors and investigations before advertising regulators.
Whatever your campaign goals, we have the depth of experience, legal insight and global reach to ensure you succeed.
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