Unboxing dupe culture: Digging into the growing trend and its impact on brands

Tuesday, April 22, 2025

02:00 pm – 3:00 pm ET
01:00 pm – 02:00 pm CT
11:00 am – 12:00 pm PT

The surge in purchasing counterfeit, knockoff, or “dupe” products shows no signs of slowing down, and the promotion of these goods on social media presents evolving challenges for brands. As companies work to mitigate these risks, they are encouraged to understand the impact of social media influencers and develop effective strategies.

Please join DLA Piper Partners Staci Trager and Michael Isselin as they discuss the prevalence of dupes, what brands should consider as they navigate these issues, and the growing number of influential creators embracing dupe products.

Staci and Michael will provide insights on both legal and business considerations for brands in all industries – covering IP infringement issues, navigating talent deals, and potential PR pitfalls.

We hope to see you there.

For more information
Please contact Maddie Line.

CLE:

DLA Piper LLP (US) has been certified by the State Bar of California, Illinois MCLE Board, the Board on Continuing Legal Education of the Supreme Court of New Jersey, and the New York State Continuing Legal Education Board as an Accredited Provider. The following CLE credit is being sought:

• California: 1.0 Credit (1.0 General, 0.0 Ethics)
• Illinois: 1.0 Credit (1.0 General, 0.0 Professional Responsibility)
• New Jersey: 1.2 Credits (1.2 General, 0.0 Ethics)
• New York: 1.0 Transitional & Non-Transitional Credit (1.0 Professional Practice, 0.0 Ethics)

CLE credit will be applied for in other states where DLA Piper has an office with the exception of Minnesota, North Carolina, and Puerto Rico.

Please click here to evaluate the program and request CLE credit. To comply with state CLE Board regulations, this process must be completed within 14 days of the program to receive credit.