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Oscar Orozco-Botello

Associate
Los Angeles
About

Oscar is a trusted counselor to brand owners, with an emphasis on trademark, copyright, and advertising matters. He distills complicated issues with a business-centric approach. Oscar also has experience working on AI matters and counselling brand owners focused on the Hispanic market.

From federal court trials, Trademark Trial and Appeal Board proceedings, domain name disputes, and international enforcement matters, Oscar uses a tailored approach for his clients. He advises clients, ranging from some of the world’s most valuable brands to start ups, on brand selection, clearance, and management, having conducted dozens of trademark searches, managed large brand portfolios, and having coordinated enforcement matters in every populated continent.

Oscar represents clients across various sectors including in media, fashion, retail, software and technology, and beverages.

Oscar regularly provides pro bono IP counseling to nonprofit organizations.

Areas of FocusIntellectual PropertyTrademark and Copyright Counseling, Strategy, Enforcement and ProsecutionTrademark and Copyright LitigationArtificial Intelligence and Data AnalyticsAdvertising, Marketing and Promotions
Bar admissionsCalifornia
CourtsUnited States Court of Appeals for the Second CircuitUnited States Court of Appeals for the Ninth CircuitUnited States District Court for the Central District of CaliforniaUnited States District Court for the Northern District of CaliforniaUnited States District Court for the Southern District of CaliforniaUnited States District Court for the Central District of Illinois

EXPERIENCE

Representative engagements include:

  • Trial counsel for international and domestic corporations in trademark infringement and false advertising case with hundreds of millions of dollars in dispute, leading to full defense jury verdict for client.
  • Defended Fortune 100 retail company accused of trademark infringement over brand collaboration, resulting in dismissal of case.
  • Obtained final judgment and permanent injunction for leading AI company over fraudulent mobile application.
  • Counselled Fortune 100 company on use of AI to identify counterfeit products.
  • Defended leading manufacturer of agricultural machinery in opposition action over main brand at Trademark Trial and Appeal Board trial.
  • Representing cigar company in a trademark cancellation action involving an international party disputing ownership of premium cigar brand.
  • Defended subsidiary and distributor of leading Mexican corporation in connection with a trademark infringement, unfair competition, and cancellation action, resulting in favorable settlement.
Education
  • J.D., University of California at Davis 2016
    Publicity Chair, Moot Court Honors Board
    Vice-President, Negotiation Honors Board
    Entertainment Chair, Entertainment and Sports Law Society
    Teaching Assistant, Legal Research and Writing
    Recipient, Witkin Award for Academic Excellence in Trade Secrets
  • B.A., Economics, University of California at San Diego 2010
    Provost Honors

Awards

  • Best Lawyers in America: Ones to Watch - Intellectual Property Law (2024, 2025)
  • "Ones to Watch," Intellectual Property Law, Best Lawyers

Memberships And Affiliations

  • Brands and Innovation Committee Member, International Trademark Association.
  • Member, Hispanic National Bar Association
  • Member, Los Angeles Intellectual Property Law Association

My latest insights

Publication

The Americas Act: Sparking fashion circularity, nearshoring, and the US economy

1 August 2024 .4 minute read

Connect

Phone

+1 310 595 3077
(Work, Los Angeles)
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