Alexis Fierens

Alexis Fierens has around 20 years’ experience as an IP and commercial lawyer. He assists Belgian SMEs and multinational companies in various industries, with a particular focus on the consumer goods, food and retail, technology, media, sport and entertainment, and life sciences industries.

Alexis handles advisory, contracting and litigation work in all main fields of IP law (including trademarks, copyright, designs, trade secrets and patents) as well as advertising, unfair commercial practices, distribution, IT law, and sustainability and ESG.

Alexis advises clients on the establishment, protection, strategy, exploitation and enforcement of IP portfolios and represents clients in pre-contentious disputes as well as in proceedings before the Belgian courts. As part of the Brussels’ EU Centre of Excellence, Alexis is on top of new EU regulations, directives and other legislative initiatives in his areas of focus and is also well versed in cross-border infringement and other IP litigation throughout the EU.

While being pragmatic and realistic in disputes, always acting in the client’s best interests and working towards a settlement whenever possible, according to clients and peers, Alexis is also a “sharp, competent and diligent IP litigator” with “excellent pleading skills” who “always goes the extra mile”.

Alexis is widely recognized as a leading individual and he and his team are ranked in all major legal directories, in which he is described as “standing out from the crowd because of his sharp business acumen and great communication skills”. 

He regularly publishes legal articles and blogs, speaks at national and international seminars on various aspects of IP rights and is a member of a number of local and international industry associations including BMM, ECTA, INTA and ABA/BVA.